Consumers are increasingly looking for value for money, and with treating continuing its strong growth and the small singles market rising by 11%, Galaxy little treat will fill a growing gap in the market.
To support the launch of this new format, Mars will provide retailers with POS materials, pop-up units, posters and ‘wobblers’.
“We are delighted to announce the launch of Galaxy little treat, extending the range of one of our best-loved brands and giving consumers more choice for an affordable self-indulgence,” said retail excellence director Tony Lorman. “We know 61% of consumers treat themselves, even when budgets are tight, so this format is perfectly placed to fill the gap in the market.”
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