General Mills has added to its Oui by Yoplait product portfolio with new dairy-free yogurts and a range of chilled desserts.
Oui Dairy Free Coconut Dairy Alternative is made with a coconut base and paired with flavours such as vanilla, strawberry, mango and raspberry.
The dairy-free variety comes in the signature Oui glass pot and features a teal label that sets it apart from other Oui varieties.
Oui Dairy Free is currently in limited release and will be widely available across the US in January 2020.
General Mills has also announced a new chilled dessert line called Oui Crème Dessert. Described as a “creamy and indulgent take” on crème fraîche, the range is available in three flavours: caramel cream, lemon tart and vanilla bean.
New Oui Crème Dessert is available in three variants: caramel cream, lemon tart and vanilla bean.
The launches come as Oui by Yoplait was named as one of Nielsen’s Top 25 Breakthrough Innovation winners for 2019.
“We really leaned on Yoplait’s French heritage and embraced the way yogurt was made in the past as we set out to deliver a premium, crafted experience,” said Doug Martin, president of the General Mills US yogurt business.
“Oui by Yoplait is intentionally crafted – from the remarkable glass jar to the simple ingredients to the eight-hour cup set process. All of these elements combined deliver a premium taste experience worth taking the time to savour.”
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