Based in Belfast, GM Marketing has teamed up with manufacturers to create the Free’ist 15-strong brand of sugar-free cookies, biscuits, wafers, chocolate and jams aimed to meet the growing demand for tasty treats, especially for consumers with conditions such as diabetes. Several products in the range are also gluten-free.
“Launching our own range of branded products is an immensely important stage in the development of the company and will allow us to build on our existing success and achieve even faster growth in our target markets of the Republic of Ireland and Great Britain, two markets in which we already have a presence in terms of sales and marketing staff,” said Gerard McAdorey, GM Marketing’s founder and MD. “We also plan to target other export markets where we will be looking to partner with likeminded companies to market our new brand.
“We have been doing business in Ireland for over 13 years and having an extensive customer base, logistics arrangements enable us to market our products successfully. We entered the UK in 2012 and our model is proving to be very successful. This experience and market knowledge enabled us to identify and develop the business opportunity presented by the rapidly growing demand for sugar-free products in particular.”
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