US brand Good Day Chocolate is looking to take advantage of booming growth in the CBD category with a new line of functional CBD chocolates.
Each product features 10mg of broad-spectrum hemp extract per chocolate piece, plus added supplements that “provide sleep and calming support”.
The range includes three variants: original CBD, with 70% dark chocolate and 10mg of CBD per piece; sleep CBD, featuring milk chocolate as well as 10mg of CBD and 1mg of melatonin in each piece; and calm CBD, made with milk chocolate and containing 10mg of CBD plus 12.5mg of L-theanine per piece.
“We’ve always strived to make effective, truly functional products that surprise and delight consumers with a delicious taste. This new line of CBD products clearly delivers on that same promise,” said Simeon Margolis, co-founder and CEO of Good Day Chocolate.
“Each of our three products aim to make the CBD experience more delicious than ever before and offer easily controlled 10mg dosing versus a tinctured oil dropper. We’re thrilled to take product innovation in the CBD category to the next level, making it more accessible and simply appealing.”
The original CBD variant retails for $59.99 per bottle, while the sleep and calm CBD products cost $64.99. One bottle contains 30 pieces, amounting to 300mg of CBD.
Over the last year, Colorado-based Good Day Chocolate has experienced retail expansion from 4,000 to 16,000 stores and double-digit sales growth online.
© FoodBev Media Ltd 2019