Hallowbeanz will feature three new label designs, each decorated in playful images of Heinz Baked Beanz dressed up as witches, vampires and ghosts. Spooky Pasta Shapes will be moulded into cats, spiders and bats for the first time.
Each 415g can of Hallowbeanz and 400g can of Spooky Pasta Shapes, each with an RRP of 69p and 60p respectively, will be displayed on pre-filled off-fixture display units rather than alongside canned foods.
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