By entering a unique on-pack code at a dedicated website, consumers will get the chance to win a Samsung Galaxy S5 16GB smartphone – or one of a million free EA Games Android downloads worth £5 from the Google Play Store.
Halls is the No 1 medicated confectionery brand, worth £31m with 33% market share. The brand will be supported by a £1.2m marketing investment in 2014, including TV and VOD, outdoor, social media and PR activity.
“This is a promotion that our consumers will love,” said senior brand manager for Halls, Sally Barton. “This is part of our ongoing drive to keeps Halls relevant all year round, which is great news for the brand, for the category and for retailers. There is huge potential for sales growth, as consumers see the benefits of Halls outside the traditional cough and flu season.”
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