The relaunch will see the introduction of two new SKUS and a complete packaging overhaul to help revitalise the brand, making it relevant to modern families.
Each of the five flavours in the new range will be represented by a different animal, set on a blue background to increase standout on-shelf and enhance product appeal.
As part of the new packaging design, the new look will also see the introduction of a revised logo that more closely resembles the shape of a wheat grain, to reflect the harvest ingredients and highlight the product credentials to parents.
The two brand new SKUs to be launched as part of the revitalised range are Strawberry Crush (with freeze-dried pieces of strawberry) and Rocky Road (packed with milk and white chocolate chips, marshmallows, biscuit pieces and raisins).
The revamped products, which include milk chocolate chip, white chocolate chip and toffee chip as part of the core range, as well as the two new flavours, are on-shelf in all major UK retailers this June, with an RRP of £1.69 per box (eight individually wrapped 22g bars).
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