In addition to the new flavours, Heinz has made improvements to the whole range by making them ‘tastier and closer to homemade’.
Each recipe has a shorter list of ingredients, while including more vegetables to help deliver at least one of a baby’s 5-a-day.
The packaging has also been redesigned to help drive standout on-shelf, as well as to stimulate stronger consumer engagement.
The new designs continue the Grow Happy look and feel of the rest of the wider infant range, but have a Mum’s Own twist to evoke the homemade qualities.
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