The campaign aims to raise money to provide entertainment for poorly children in hospitals and hospices across the UK.
Available from 6 January for £3.99 each, consumers can send friends and family members a personalised can of soup in the choice of two flavours, Heinz Cream of Tomato Soup or Heinz Chicken Soup, for a limited time only.
This year’s partnership between Heinz and Starlight also sees the launch of a limited edition can design for Heinz Cream of Tomato Soup. The new can design replaces the classic image of a steaming bowl of soup with Starlight’s logo.
The Heinz Get Well Soup campaign will be supported by PR, social media activity and TV advertising with a seven-second tag on the Heinz Soup I Love Winter advert for two weeks from 6 January 2014.
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