Available in the UK with an RRP of £1.99.
Shivani Desai, Heinz brand manager, said: “We’ve seen that penetration of the canned ready meals market is low and sales are declining year-on-year overall. By launching the Heinz Big Canned Meals range, we aim to create excitement in the category and restore consumers’ faith within the sector that canned meals can provide a great quality, delicious and convenient meal option.”
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