The new Five Beanz pack comes in four 200g pots at an RRP of £2.49 in the UK.
Positioned as ‘Beanz for Grown Upz’, each pot contains a blend of five different beans: haricot, kidney, pinto, cannellini and borlotti.
“We decided to launch our Heinz Five Beanz range in a microwaveable format to cater for consumers’ need for convenience,” said Katie Bleach, marketing controller, “and ensure that they can still enjoy a delicious tasting and exciting meal that is quick to cook.”
The launch will be supported with a social media campaign and in-store activity.
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