Christina Honigfort, Heinz marketing manager, infant feeding, said: “We’ve been talking to mums, who reminded us how important it is to give their babies variety during mealtimes.
“The launch of the first 10 Heinz Pouches at the start of the year has been a great success, achieving a 3.9% unit share in the first 12 weeks. By increasing the range, Heinz is giving mums more choice and helping to drive the category forward.”
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