Two new flavours are being introduced with a packaging refresh to attract more mums to the category, ultimately driving growth.
The new launch includes two new Infant Feeding Mueslis, which have more texture variations within the product: Strawberry, Raspberry & Blueberry Muesli, and Apricot & Peach Muesli.
“The revision in flavours is a result of the popularity of fruit flavours within the cereal segment,” said brand manager Mark Blay. “We wanted to reassure mums that our Infant Feeding range is full of healthy goodness, which is why the benefits of the cereal are being emphasised on the newly designed packaging.”
The refreshed range of fruit cereals have an RRP of £2.15 in the UK.
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