The range will consist of four flavour options:
The UK recommended retail selling price is £0.40 for the 40g bag.
The launch will take place this month and will be expanded across the multiple and convenience sectors for the new soup season later in the year.
John Alderman, commercial licensing manager for Heinz, said: “Development of the range has taken into account that the category is missing a crouton specifically developed for soup that delivers the level of crunch consumers expect. We are delighted to bring the benefit of ‘crunchier for longer’ to the consumer with these oven-baked croutons, which will be the perfect complement to Heinz soups.”
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