The new design uses colourful illustrations to help remind consumers about the inherent benefits of Heinz Spaghetti and Heinz Spaghetti Hoops.
The label refresh, which launches from 31 January 2014, promotes Heinz Pasta, and in particular Spaghetti Hoops.
“In revitalising the Heinz pasta portfolio, we’re drawing on the brand’s history of playfulness, as well as building on how we communicate our key credentials more clearly to consumers,” said marketing controller Katie Bleach. “It’s essential we use the packaging to bring to life how much goodness is squeezed into every serving, especially when a crucial segment of our target market is busy mums whose children are graduating from the infant feeding category into more grown-up foods.”
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