Heinz has also given its entire pickle range a packaging redesign. The new, modern Heinz Pickle jars come in various vibrant designs, with different colours representing each individual flavour.
Mark Blay, assistant brand manager Heinz pickles and condiments, said: “We know that consumers are becoming increasingly adventurous with their taste palate, demanding more unique and hot flavours from around the world.
“We’re confident that the launch of the new Heinz Sweet Chilli and Tomato Pickle flavour will breathe life back in to the pickle category and attract younger consumers. Its versatility means it is a great way to easily add extra heat and flavour to a wide range of meals.”
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