Teaming up with 3D Systems, Hershey has announced that on 19 December it will debut the 3D Chocolate Candy Printing Exhibit at the Hershey’s Chocolate World attraction.
“We are now using 3-D technology to bring Hershey goodness to consumers in unanticipated and exciting ways,” said Will Papa, chief research and development officer, The Hershey Company. “3-D printing gives consumers nearly endless possibilities for personalising their chocolate, and our exhibit will be their first chance to see 3-D chocolate candy printing in action.”
Hershey will use the feedback and insight gathered from visitors at the attraction to gauge their entrance into the space, with ultimate plans to utilise 3D printing to create an experience, and possibly products, like none other. The visitors will actually be the ones who, perhaps unknowingly, shape the future of commercial chocolate 3D printing.
“We are committed to democratising 3-D printing, making this game-changing technology accessible and engaging for everyone,” said Chuck Hull, founder and chief technology officer, 3D Systems. “Our partnership with Hershey, the largest producer of quality chocolate in North America and a global leader in chocolate and confections, allows us to create unique, exciting and personalised edible experiences, and this is a great way to showcase the power and possibilities of 3-D printing.”
The 3D Chocolate Candy Printing Exhibit will allow visitors to get scanned and then be transformed into a chocolate-looking sculpture on screen. They will also have the opportunity to watch live as one of the most advanced chocolate printers in existence works its magic.
© FoodBev Media Ltd 2020