New products will include ‘Mini Clusters’ – crunchy chocolate pieces that give a ‘second bite’ effect and lend foods a handmade character. They can used as ingredients or as a chocolate snack in their own right.
Among other new product ideas are protein bars with an exceptionally high 58% protein content. They are particularly suitable for casual as well as more ambitious athletes who want to keep calories down while building muscle mass.
In the diet category, the company has developed a fibre bar that features a long satiety effect. The ‘Colour-Snackers’ are described by the company as ‘the world’s first single-colour multilayer bars’. The bar and fruit filling have the same colour as the outside glaze. Whether red, green or other nuances, these colourful bars offer the potential for unique product differentiation in the bar category. The same goes for the new ‘White Pure Chocolate’ protein bar, which consists only of chocolate.
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