The TV advert is the first one in over five years for the brand.
Targeting male consumers who don’t traditionally use HP Sauce, the advert demonstrates that the sauce can play an important role in their lives by bringing simple joy to man time.
The TV advert is a take on the universally recognised unwritten ‘man truths’ that guide behaviour, such as ‘he must never, ever strike up a conversation about anything other than sport, during sport.’
Source: Heinz
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