The limited edition bottles will feature tongue-in-cheek labels to remind consumers that the big, bold flavour of HP Sauce ‘makes a sandwich, a ‘manwich’.
Available on shelves from mid-August, there will only be a limited run of 1.4 million bottles. Available in 255g glass and 425g squeezable bottles.
Lucy Clark, senior brand manager for HP Sauce, said: “With the Sauce of Manliness campaign, we wanted to grab the attention of young men with packaging that really spoke to them. The new labels will remind consumers that HP Sauce is the ultimate sauce of manliness and the perfect condiment to enjoy in a bacon sandwich.”
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