The agreement marks the start of a strategic licensing programme developed by Hummingbird’s brand licensing agency, Beanstalk.
Scoop Designs will create gift sets combining baking equipment with recipe cards from The Hummingbird Bakery, enabling fans to recreate the brand’s popular indulgences at home.
The collection will launch in late 2014 with a broad rollout of the range set for department, grocery and independent store distribution in spring/summer 2015.
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