Hydrive Energy Water has relaunched its brand of enhanced water, now with zero calories and a fresh packaging design.
Hydrive Energy Water has been reformulated from 30kcal to 0kcal per 8oz serving. Available from this month, Hydrive’s new formula features all natural flavours and added B vitamins – and will consist of four flavours including black cherry, blue raspberry, triple berry and citrus burst.
The drink will continue ‘to rehydrate and recharge consumers’, the company said, with a number of notable changes on pack. The modern design of the new bottle, sleek packaging and water drop logo align with Hydrive’s mission to provide hydration with both function and flavour, while new visuals increase the prominence given to the brand’s zero calorie on-pack claim.
Thomas Oh, senior vice-president for brand owner Big Red, said: “Hydrive Energy Water has been reinvigorated to reflect what consumers want from an enhanced water – great flavour, zero calories and an energy boost to suit their busy, on-the-go lifestyle.
“Hydrive Energy Water’s new formula provides health-conscious consumers with the flavour and function they want without the calories and sugar that they don’t.”
In addition to being calorie-free, the drink has 160 mg of caffeine and 35% of the reference value of vitamins.
It retails for between $1.89 and $2.29 per bottle, available nationally at major retailers such as Walmart and Kroger.
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