FoodBev’s Alex Clere spoke with Faravelli’s CEO Luca Benati at Health Ingredients Europe 2018 about the Faravelli Group’s rebrand and expansion efforts, as well as the company’s plans for 2019.
Benati claims that the company’s rebranding efforts seek to present a new institutional message which shows that the company is growing while showcasing the quality of its products and service.
Benati said that HiE was an incredibly important show for the company, as it allowed Faravelli to effectively showcase its solutions to a wide range of customers, and that this year the company’s focus was on the nutraceutical market in particular.
“The brand has changed in the last period with the rebrand, so this is a good moment to show that we are changing and working on our brand and organisation, as we want to be as close to our clients as possible.”
When asked about Faravelli’s plans for 2019 said: “We have some very interesting programmes of expansion from a geographical point of view, we will continue to work on our traditional business and on increasing our range of products.
“We are also working on and planning a greater focus on e-commerce.”
Presented by: Alex Clere
Edited by: Martin White
© FoodBev Media Ltd 2019
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