The Jamba Cold Pressed Juice launch will initially focus on the Southern California markets, with the product becoming available in Northern California by mid-October 2014, and eventually rolling out across the Jamba system in 2015.
“Our expansion to cold-pressed juice reaffirms our commitment to making healthier beverages more accessible to consumers,” said James D White, chairman, president and CEO, Jamba Inc. “Drinking juice made from only fruit and vegetables is an easy way to satisfy one’s daily produce requirement.”
Jamba uses high pressure processing (HPP) for the new cold-pressed juices to protect their nutrients and flavour. HPP preserves more of the micronutrients that occur naturally in fruit and vegetables, and which tend to be damaged by heat processes used to manufacture traditional bottled juices.
The four flavours are Orange Reviver, Tropical Greens, Citrus Kick and Veggie Harvest.
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