This positive development is primarily driven by emerging economies in MENA, Latin America and Asia as a growing middle class sees demand for higher quality, healthier beverages rise.
New product development is also an important driver that has led to more exciting growth prospects for juice and nectars. Manufacturers have been placed under increasing pressure to enhance performance of the categories during difficult trading times and as a result, there has been an increase in multi-flavour mixes.
New flavour combinations, including apple/peach/mango and strawberry/banana/vegetable, have proven popular, particularly numerous vegetable flavours including rhubarb, carrot and pumpkin.
An uptrend in cold-pressed juices sold via modern retail channels is also notable. Such products better retain the naturally occurring nutrients found in fruit and vegetables as a result of the specific juice extraction process.
In markets such as France, Peru, Vietnam and China, there has been a reported rise in consumers demanding wholesome, unprocessed beverages, despite the higher unit price for increased quality.
Consumers are becoming increasingly aware of artificial sugar content used within beverages and juices are considered a more natural offering.
Source: Canadean
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