Hormel Foods-owned Justin’s has entered into the refrigerated bar category with the launch of a new range of Almond Butter Protein Bars in the US.
Available in three varieties – Almond Butter, Honey Almond Butter and Dark Chocolate Chip Almond Butter – the brand claims that the bars have 40% less sugar than leading refrigerated bars.
Each bar contains 10g of plant-based protein and is gluten-free, soy-free, dairy-free and Non-GMO Project Verified.
The Almond Butter variety is made with organic maple syrup, while the Dark Chocolate Chip and Honey varieties are made with organic honey.
The new protein range expands Justin’s snacking portfolio that includes organic nut butters, nut butter cups and nut-butter covered nuts.
“I’m excited to raise the bar on protein and share my latest take on plant-based snacking with our Refrigerated Almond Butter Protein Bars,” said Justin Gold, founder of Justin’s.
He added: “We’ve heard from our fans that they wanted us to make a plant-based protein bar, and we can’t wait to hear about all the adventures they’ll fuel with our new bars.”
Justin’s Almond Butter Protein Bars will be available to purchase at Whole Foods and Target stores nationwide beginning this month.
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