US-based snack bar maker Kind has launched a new line of lower-sugar granola bars for children, featuring a blend of oats, sorghum and quinoa.
The Kind Kids gluten-free range is available in the US in three flavours: chocolate chip, peanut butter chocolate chip, and honey oat, with a recommended retail price of $3.99 for a pack of six.
According to a new survey fielded by Kind, more than 1/3 of parents said that finding healthy options that their kids will eat is the most stressful thing about packing lunch, and almost half said that their child brings home a healthy snack from their lunch at least once a week.
Kind vice president of marketing Jon Lesser said: “We know how hard it is for parents to find healthy options that their kids will actually eat. That’s why, when crafting Kind Kids, we intentionally balanced nutritious ingredients with delicious flavor to ensure the bars would be a lunchbox win for everyone. If we’re wrong and kids don’t love the taste, we’ll give parents their money back.”
Stephanie Perruzza, health and wellness associate manager at Kind, added: “Kids snacks often emphasise flavour but lack nutrient density and ingredient variety. With Kind Kids, we set out to create something different.
“We crafted the bars to have less sugar than the leading kids granola bar in order to meet health-conscious parents’ needs, but we were careful not to sacrifice taste. We were also thoughtful about the ingredient composition; the whole grain blend of oats, sorghum and quinoa provides more than ½ serving of 100% whole grains and allows parents to introduce new textures, flavours and ingredients to picky eaters. The goal is to help kids realise that healthy foods can also be delicious.”
Last year Mars bought a minority stake in Kind, as the firms united to grow Kind’s product offerings. In January it released it first range of protein bars in the US.
© FoodBev Media Ltd 2021
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