Drinks manufacturer Halewood International has announced the addition of a fresh new flavour to its Lambrini range.
Tapping into the growing trend for more exotic fruit flavours in the alcohol sector, the Ooh Passionfruit variant will be available in 75cl bottles and at selected Asda stores from February. The new product will join the brand’s existing 5% ABV So Strawberry, Very Cherry and Truly Peach flavours.
The company has claimed that the new release will help to “bring a taste of summer to February”.
Lambrini senior brand manager Michelle Raworth said: “We are always looking for new ways to extend and develop our existing ranges and the introduction of the new and exotic passionfruit flavour seemed like the ideal fit.
“We know that passionfruit is extremely popular, especially in the alcoholic drinks sector, so this provides consumers with a fresh, sparkling way to enjoy a glass of their favourite Lambrini with friends.”
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