Lightlife and Field Roast release plant-based breakfast sausages

Maple Leaf Foods subsidiary Greenleaf Foods has responded to demands for plant-based protein in the breakfast foods category with new launches from its Lightlife and Field Roast brands.

Lightlife is introducing Plant-Based Breakfast Sausage Links and Plant-Based Sausage Patties that are made from pea and rice protein, have no artificial flavours and are said to have “significantly less” saturated fat than traditional pork sausage.

Field Roast, whose brand portfolio already includes Plant-Based Apple Maple Breakfast Sausage, now offers a fully cooked breakfast sausage patty seasoned with sage, black pepper and rosemary.

Made using pea and rice protein, the Field Roast Plant-Based Breakfast Sausage Patties are free from cholesterol, soy and gluten.

“Breakfast is an important part of the day, and until now, there has not been many plant-based protein options available,” said Dan Curtin, president of Greenleaf Foods. “We’re reinvigorating the plant-based breakfast space with new delicious items from Lightlife and Field Roast.”

He added: “More than 70% of people say they’re interested in a substitute for traditional breakfast sausages. We’re proud to be at the forefront of innovation.”

Canadian meat company Maple Leaf formed the Greenleaf Foods subsidiary in 2018 to head its plant-based food businesses.

Maple Leaf bought Field Roast and Lightlife Foods for $120 million and $140 million respectively in 2017.

Both brands are available at retailers and foodservice locations across the US and Canada.