Lotte has partnered DKSH, the market expansion services provider, to increase the distribution and sales of its confectionery products in Singapore.
With this deal, Lotte entrusts the full suite of marketing and distribution activities for its products in Singapore to DKSH. This includes sales management, key account and product management, credit control services, warehousing and stock management as well as order fulfilment.
Lotte is headquartered in Singapore and is a wholly-owned subsidiary of Lotte Confectionery, a consumer food and lifestyle conglomerate based in South Korea.
Lotte’s target markets are Singapore, Malaysia, Indonesia, Brunei and the Philippines. Its main business is the sale and export of confectionery products, such as its Pepero biscuit sticks.
Kim Kyo Hee, Lotte managing director, said: “Lotte’s philosophy has always been to enrich our customers’ lives by providing them with superior products that they love and trust in. With DKSH, we are confident that we can fulfil this mission, by ensuring that our delicious products are easily accessible to everyone in Singapore.
“We do not just want to sell our products, we also want to establish greater connections with our consumers.”
Bhima Liwlom of DKSH Singapore added: “It is our privilege to partner with one of South Korea’s most prominent consumer goods companies.
“Over the last 150 years, DKSH has conscientiously built up its reputation with a proven track record and success stories in Southast Asia. We are convinced that we can help Lotte achieve its goal in Singapore.”
DKSH, with its pan-Asian footprint, said it is well positioned to help Western brands break into the Asian market, as well as local Asian brands looking to expand their Asian footprint.
© FoodBev Media Ltd 2021
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