Madagascan bean-to-bar chocolate company Madécasse have managed to secure a nationwide listing with UK supermarket chain Sainsbury’s.
Madécasse’s selection of handcrafted bars include flavours such as dark chocolate toasted coconut, espresso bean and salted almond.
Produced and packaged in Madagascar, Madécasse chocolate is one of a growing number of companies looking to go beyond traditional fair trade and look to drive interest in high quality fair made products.
Madécasse Co-Founder Brett Beach said: “African countries have always exported the majority of their raw materials, therefore missing out on opportunities to turn quality ingredients into premium finished products that can generate more income, jobs and skills for local communities.
“Our ethical bean-to-bar philosophy not only ensures the most amazing chocolate by manufacturing at the source of the world’s finest cocoa but it also empowers local communities with four times more impact than simply exporting fair trade cocoa. The launch in Sainsbury’s is a huge milestone for our company, our employees and Africa as a whole so we can’t wait for their customers to taste our unique bars and discover our exciting backstory.”
Sainsbury’s confectionery buyer Tom Elliott commented: “We’re pleased to be working with Madecasse and bringing an exciting brand of quality chocolate to our customers. With the company’s unique approach to chocolate making and its various social development projects, by supporting the brand, shoppers will make a real difference to the communities and ecosystem of Madagascar.”
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