POPAI’s annual OMA competition recognises innovative and effective retail promotions. Approximately 500 entrants from more than 100 companies were adjudicated in 26 industry categories during this year’s competition, held during GlobalShop 2012 in Las Vegas (US). Entries were judged on innovation, interactivity, design and the proven ability to lift sales.
Sonoco won three Silver OMA awards, including a health care award for its Allegra Allergy RX-to-OTC national launch series; a home and garden award for its Swiffer WetJet Shine display and a drug store retailer award for its Allegra Allergy RX-to-OTC national launch displays.
The company also received a bronze OMA in the health care category for its holiday Arm & Hammer Spinbrush Battery Operated Toothbrush display programme.
Jeff Tomaszewski, division vice president and general manager, Sonoco CorrFlex, said: “It is extremely gratifying to have our talented retail merchandising team recognised again for effectively demonstrating our understanding of the power of marketing at retail for our global customers.”
Source: Sonoco
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