“A Snickers Bar packed with this much peanuts and caramel is sure to be a fan favourite, which is why we let them have the final say in how to name it,” said Roy Benin, chief consumer officer, Mars Chocolate North America. “We were confident fans would choose a name that’s as satisfying as the bar itself, and they did.”
Consumers selected the name from a list of five options:
The new Snickers Xtreme bar will be available at retailers nationwide in 2015 in a ‘2 to Go’ format (3.56oz).
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