Mars has expanded its Orbit chewing gum portfolio in the US with the launch of Orbit Freeze Mint.
The product marks Orbit’s newest product innovation since Orbit White was launched in 2016. Freeze Mint is said to have “intense arctic freshness and an icy-cool flavour”.
Steve Johnson, Mars Wrigley Confectionery US vice president of gum and mints, said: “Gum chewers have come to know Orbit as the go-to brand for that clean mouth feeling.
“Orbit Freeze Mint offers the same benefits fans know and love, with an extreme icy burst you need in the moments that count, whether it’s before a big job interview, a first date or after a great meal.”
The chewing gum will be available in the US in 1.1oz singles packs for between $1.09 and $1.59 and in 3.58oz multipacks for between $2.59 and $3.39.
Earlier this year, Mars revealed plans to build a KES 7 billion ($69.3 million) factory near Nairobi, Kenya, as part of the ongoing expansion of its chewing gum subsidiary Wrigley.
The facility is scheduled to open later this year and will also serve countries such as Uganda, Tanzania, Rwanda, Burundi, Ethiopia and South Sudan.
Wrigley opened its first factory in Kenya in 1972, which is the multinational’s only manufacturing plant in Africa.
© FoodBev Media Ltd 2021
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