The launch of Mars Mix is in single as well as pouch format.
Bep Dhaliwal, trade communications manager, Mars Chocolate UK, said: “The Mars brand remains one of the UK’s most iconic brands, and had another highly successful year in 2012.
“As we have seen over the past year, the trend of swapping a big night out for a big night in is continuing to grow, and Mars Mix is a great opportunity for retailers to capitalise on both the strength of the brand and this trend.”
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