Mars has expanded its Dove ice cream bar portfolio in the US with a new Gelato line of flavours.
The new Gelato line is available in both Salted Caramel and Triple Chocolate flavours.
Emily Strobel, Mars Ice Cream director of marketing said, “The new Dove Gelato line offers our consumers a new way to indulge this summer. We wanted to leverage the premium ice cream trend to bring a smoother, creamier taste and refined twist to our classic frozen ice cream bars without losing the rich Dove Chocolate flavor consumers know and love.”
The Gelato range is now available across the US with a recommended retail price of $4.79 per one 3-pack box.
© FoodBev Media Ltd 2019
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