The Merryteaser Reindeer Advent Calendar is expected to mimic the success of the Maltesers Advent Calendar, which enjoyed 25% growth in 2013 year-on-year.
Milky Way Magic Stars joins popular brands such as M&M’s, Galaxy Minstrels and Maltesers in tubes.
“Christmas is the most important time of the year for the confectionery market,” said retail excellence director Tony Lorman. “At Mars Chocolate UK, we plan all year round to ensure we have the best products and provide the best support for customers in the run-up to and through the Christmas period. From new products such as the Maltesers Giant Cracker, to festive POS materials, our on-the-ground sales reps are committed to helping our customers get the most out of a rise in sales over the Christmas period.
“This year, Merryteaser Reindeer POS materials will be available to all retailers, adding to the festive in-store theatre to entice new customers. They will enable retailers to maximise sales by creating a second sales opportunity and can be placed with complementary products or by the till point.”
© FoodBev Media Ltd 2024