Mars Wrigley UK has announced the addition of a new orange variant to its Maltesers Bunny line in time for Easter next year.
The new orange Maltesers Bunny will be available across the UK in 2021 for an RRP of £0.61.
With many UK brands putting an orange twist on their chocolate products this year, Mars Wrigley aims to carry on the orange flavour trend in the new year with its Easter bunny treat. The announcement also follows the launch of Galaxy Orange Truffles as part of the company’s new Christmas line-up.
“We know that the flavour orange is a distinctly British taste that has seen a huge zesty makeover in recent years,” said Kerry Cavanaugh, marketing director at Mars Wrigley UK.
She added: “While we often see the orange trend boom during the holiday season, we know that consumers love the flavour all year round which is why we’re ensuring the ‘choc-work’ continues into the new year and beyond.
“In what has been a challenging year for retailers, we know this exciting NPD will bring a new zest for life into sales and get consumers excited about the category once again.”
© FoodBev Media Ltd 2021
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