Aardman is the studio famous for popular characters such as Wallace & Gromit, Shaun the Sheep and Morph.
The TV campaign is part of a £3m UK media investment this year, which will include cinema, video on demand, out-of-home (close to stores), digital, experiential PR and in-store activity.
“This is a high-profile campaign, and we expect demand for the product to increase as the ad drives greater awareness among shoppers,” said Kaitlin Williams, brand manager for candy at Mondel?z International.
There’s also a fascinating behind-the-scenes video. See it below …
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