The new product consists of cheesecake-inspired cream fillings sandwiched between two midi-sized McVitie’s Digestive biscuits.
The new 168g roll wrap range is available in two variants, Vanilla and Lemon, at an MRRP of £1.36. The range is also available in a £1.19 price-marked pack.
Mark Sugden, director market strategy & planning at UBUK, said: “McVitie’s Digestives have always been considered an essential ingredient for making a great-tasting cheesecake, offering the perfect combination of sweetness and crunch to create one of the UK’s favourite desserts. Our new addition to the McVitie’s range takes this intrinsic link one step further by offering consumers a mouthful of cheesecake without all the hard work, to be enjoyed at any time of day.
“McVitie’s Digestives is the No 1 biscuit brand, worth £135m and growing by 7%. With the launch of our new McVitie’s Digestives Cheesecake Creams, we’re confident they will attract further sales from cheesecake lovers and drive more growth into the Everyday Treat segment and in turn, sales for retailers.”
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