The launches mark the arrival of the first branded chocolate-topped mini muffins available in the market.
With an MRRP of £0.89 in the UK, each pack contains two mini muffins and come in cases of 12 packs.
The launches will be supported by promotional activity to drive trial and directly replace the McVitie’s Jaffa Cake Big Muffin and Galaxy Big Muffin.
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