United Biscuits has today announced the re-launch of two of its McVitie’s cake variants – and the introduction of two completely new lines.
New McVitie’s golden sticky lemon pudding cake and McVitie’s sticky marmalade pudding cake aim to provide an affordable, quick and easy after-dinner solution that the whole family can enjoy, United Biscuits said. Their introduction accompanies the revamp of McVitie’s Jamaica ginger cake and Lyle’s Golden Syrup sticky pudding cake, which have both adopted an improved and modernised packaging design that increases the prominence of McVitie’s branding and features a new re-close label that makes it easier for the consumer to wrap up the cake and save it for later.
They will be sold in the ambient cake fixture but their dual usage as a cake or a pudding sets them apart from other whole cake offerings, United Biscuits claimed.
McVitie’s Cake Company brand manager Abby Smith said: “McVitie’s sticky pudding cakes form a strong part of the McVitie’s masterbrand, delivering exceptional taste and convenience to our customers, and the relaunch of the range is designed to meet consumer needs for easy to use, consistent and appealing packaging. Insights have shown there is a huge feeling of warmth towards these products due to the cakes evoking a powerful feeling of nostalgia, helping to further cement UB’s position as the consumer go-to for sharable baked treats.
“Our busy lifestyles mean we’re often looking for quick, easy and tasty snackable solutions. These products fit the bill perfectly, providing the perfect end to a meal, particularly delicious with custard or ice cream.”
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