Premier Foods is launching three new offerings into its cake portfolio, under its Mr Kipling and Plantastic brands.
Mr Kipling is expanding its Deliciously Good better-for-you cake range with the addition of a Cherry Bakewell product, designed to provide a healthier version of one of the brand’s most popular recipes.
The Deliciously Good bakewell contains 30% less sugar and does not compromise on taste, the brand said.
The brand is also expanding its core range with the launch of a Battenberg-style Strawberries & Cream Chequered Cake, featuring cream flavour sponge squares and strawberry jam encased in a strawberry flavour paste.
The new addition excludes marzipan, a decision the brand made following its consumer insight that showed marzipan can be a barrier to purchase.
Premier Foods is also expanding its plant-based offerings with the launch of Plantastic Indulgent Double Chocolate Brownies.
The brownies are crafted with cocoa and studded with dark chocolate chips, topped with vegan-friendly dark chocolate. The product is available in on-the-go single slices and in a multipack format.
The range is now available and will continue to roll out across the UK grocery channel this month.
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