The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Premier Foods is launching three new offerings into its cake portfolio, under its Mr Kipling and Plantastic brands. Mr Kipling is expanding its Deliciously Good better-for-you cake range with the addition of a Cherry Bakewell product, designed to provide a healthier version of one of the brand’s most popular recipes. The Deliciously Good bakewell contains 30% less sugar and does not compromise on taste, the brand said. The brand is also expanding its core range with the launch of a Battenberg-style Strawberries & Cream Chequered Cake, featuring cream flavour sponge squares and strawberry jam encased in a strawberry flavour paste. The new addition excludes marzipan, a decision the brand made following its consumer insight that showed marzipan can be a barrier to purchase. Premier Foods is also expanding its plant-based offerings with the launch of Plantastic Indulgent Double Chocolate Brownies. The brownies are crafted with cocoa and studded with dark chocolate chips, topped with vegan-friendly dark chocolate. The product is available in on-the-go single slices and in a multipack format. The range is now available and will continue to roll out across the UK grocery channel this month.