Available from August 2009, the new-look bottle provides details of a unique annual subscription offer for the award-winning magazine. The joint venture with Condé Nast Traveller reinforces the drink’s premium brand image and represents the start of a mutually beneficial branding opportunity: Mile High Drinks will also be supporting the magazine at the Luxury Travel Fair (5-8 November at Olympia, London).
Cherry and red grape Mile High has been available in selected Waitrose stores in the UK since September 2008. The drink boasts one of the highest antioxidant levels in the UK drinks market thanks to its combination of natural ingredients.
Polly Warrick, special projects manager, Condé Nast Traveller magazine, said: “We’re delighted to be working with Mile High. Mile High is an exceptional antioxidant drink and is the only specific travel drink on the market with a proven reputation.”
Stuart Roberts, director, Mile High Drinks, added: “Mile High is thrilled to be able to offer customers the opportunity to purchase an annual subscription to Condé Nast Traveller for just £12 a year. Condé Nast promises the best luxury travel experience and Mile High helps one to arrive there in an improved physical state due to the fabulous synergy of antioxidant ingredients.”
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Source: Mile High Drinks
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