The founders of Minton Spring Water have entered into the juice and smoothie category for the first time with the launch of Presscription, a range of organic and cold-pressed functional juices.
The new range of premium drinks consists of six raw, organic and unpasteurised juices as well as two nut milks and two booster shots, all designed to aid health and wellbeing. Each 500ml Presscription bottle – available in orange tonic, green revive, red remedy, cacao cure-all, amber boost and green elixir variants – contains more than 1kg of organic produce in an “uncompromised liquid form”, the brand said.
Using cold-press machines to retain as much of the goodness as possible, the brand is hoping to secure a share of the £492m juice and smoothie category by tapping into demand for low-in-sugar natural drinks. The juices are packed full of beneficial and readily digestible vitamins, minerals, antioxidants and enzymes with no added sugar, sweeteners, water, preservatives or artificial ingredients.
Presscription founder Mitch Minton, who set up Minton Spring Water before selling the business, said: “This is an exciting new venture for the Minton family, following the success of Minton Spring Water. Presscription juices are organic, cold pressed, low-sugar and completely natural, meeting the burgeoning demand for drinks that deliver health, fitness, nutritional and beauty benefits.
“Like Minton Spring Water, we believe the brand will quickly find success in the UK market by providing a unique offering for British consumers looking for the best quality products in the juice and smoothie category.”
Presscription juices and cleanses are available for sale online and delivery within the UK, with cleanse options ranging from £65 to £375 for one-day and seven-day cleanses respectively.
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