As well as the new flavour combinations, the relaunch will feature crimson packaging designed to make Amore stand out.
“With this launch, consumers are being encouraged to fall in love all over again with Amore,” said Michael Inpong, Müller Dairy’s marketing and R&D director, “and the new packaging and flavours help to communicate the heightened luxury and opulence they’ll experience.”
It’s hoped this relaunch will help continue the success of the entire Müller brand, which now has a 22.2% share of the chilled yogurts and pot desserts market.
Available in twin packs from 22 April with an RRP of £1.69 per pack.
© FoodBev Media Ltd 2024