“Müllerlight Greek Style Fruitopolis is a major launch for us,” said Müller Dairy’s marketing and R&D director Michael Inpong, “one we hope will inject excitement back into the category since we burst onto the scene in 2012, and we’ll be supporting it with a brand new £6m media campaign.”
The three flavours are Strawberry, Cherry and Peach & Passion Fruit. Available on a rolling basis from 16 June 2014, the new yogurt is in singles and four-packs with an RRP of 75p and £2.49 respectively.
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