Halls XS was launched in February, bringing the Halls brand to a new mini format.
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Jonathan Holden, senior brand manager at Halls, said: “Halls XS is a confectionery product that we think customers will be excited about. It’s a fresh format that’s ideal for those challenging moments when you need to breathe deep and stay cool.
“Our TV campaign will be supported by outdoor advertising, social media activity and sampling to remind customers of occasions when the power of a deep breath is needed to tackle their everyday challenges, and, in turn, help to drive sales for retailers.”
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