Mobile Futures partners power brands with start-up entrepreneurs.
The company received hundreds of applications and after a two-day presentation event with the programme’s top applicants, nine start-up companies were selected to partner with Mondelez International brand teams to create and launch new mobile pilots in just 90 days.
Pilots will focus on driving impulse purchases and mobile-at-retail consumer experiences, with additional pilots in the important areas of social TV and SoLoMo (social/location/mobile).
Bonin Bough, vice president of global media and consumer engagement at Mondelez International, said: “We are excited to have these brilliant mobile innovators on board and look forward to working together over the next 90 days to bring new technologies to market.
“Our marketers were truly impressed by the caliber of innovation they saw at our pitch event. They are now eager to continue to work with start-ups to drive high-impact experiences, beyond Mobile Futures, as we continue to march towards a mobile-first strategy.”
Source: Mondelez International
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