Mondelēz has committed to using only sustainable cocoa in the production of its Oreo biscuits from the end of March onwards.
Cocoa for the biscuits will be supplied by cocoa farmers from the brand’s Cocoa Life scheme, which aims to support sustainable cocoa production and improve health, education and the welfare of cocoa farmers.
Mondelez claims the Cocoa Life logo will be displayed on all Oreo products by the end of the year.
The brand also announced its intention to source cocoa for its entire product range sustainably in the future.
Cocoa Life currently supports over 90,000 cocoa farmers worldwide, and Mondelez says that it will invest $400m to extend this to over 200,000 cocoa farmers in Ghana, Côte d’Ivoire, Indonesia, Brazil, Dominican Republic, and India by 2020.
Glenn Caton, president, Northern Europe at Mondelēz International said: “To bring the iconic OREO brand under Cocoa Life is a special moment for us as we continue to expand the programme and move closer to our target of empowering 200,000 farmers and reaching one million people in cocoa-growing communities by 2022.
“Through Cocoa Life, we want to become an accountable partner for our cocoa farmers, not just a buyer. Cocoa Life truly transforms communities by delivering real and measurable improvements for cocoa farmers.
“Independent assessments show that we are having a genuine impact and seeing the Cocoa Life logo on the front of packs will give consumers the confidence that whenever they buy an OREO product they are making a real difference to people’s lives.”
© FoodBev Media Ltd 2019